Last updated: November 3, 2025
1. Introduction
Welcome to MSP Group, a real estate company operating in the State of Florida. We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains our practices regarding the collection, use, disclosure, and protection of your information when you visit our website at https://mspgroup.com/, interact with our services, or otherwise engage with us, including through property inquiries, listings, transactions, or marketing communications.
This Policy complies with applicable laws, including the Florida Information Protection Act (FIPA, Fla. Stat. § 501.171), the Florida Telephone Solicitation Act (FTSA, Fla. Stat. § 501.059), the federal Telephone Consumer Protection Act (TCPA), the Children’s Online Privacy Protection Act (COPPA), and other relevant regulations. We do not sell your personal information as defined under applicable state laws, except where explicitly disclosed and with your consent.
By using our website or services, you acknowledge the practices described in this Policy. If you do not agree, please do not provide personal information or use our services.
2. Information We Collect
We collect information to provide real estate services, such as property searches, listings, consultations, and transactions. We limit collection to what is necessary.
2.1 Personal Information You Provide
We may collect personally identifiable information (PII) when you voluntarily submit it, such as through forms, registrations, inquiries, or transactions:
- Full name
- Email address
- Phone number (including mobile for SMS)
- Mailing and billing address
- Financial information (e.g., for transactions, limited to what is necessary and processed securely via third-party payment processors)
- Property preferences or inquiry details
- Any other information you choose to provide
For real estate transactions, we may also collect sensitive information with your explicit consent, such as government-issued ID or financial details required for compliance with Florida real estate laws.
2.2 Automatically Collected Information (Usage Data)
When you interact with our website, we may automatically collect:
- IP address
- Browser type and version
- Device information (e.g., operating system, unique device identifiers)
- Pages visited and time spent
- Referring/exit URLs and clickstream data
- Geolocation data (approximate, based on IP or with consent for precise location)
2.3 Cookies and Tracking Technologies
We use cookies, pixels, web beacons, and similar technologies to enhance your experience, analyze usage, and deliver personalized content. These may include:
- Essential cookies (for site functionality)
- Analytics cookies (e.g., via Google Analytics)
- Advertising cookies (for targeted ads, with opt-out options)
You can manage cookies via your browser settings or our cookie consent tool. Refusing cookies may limit site functionality. We do not respond to Do Not Track signals but provide opt-out options below.
We do not knowingly collect personal information from children under 13 without verifiable parental consent, in compliance with COPPA. If we learn we have collected such information without consent, we will delete it promptly.
3. How We Use Your Information
We use your information for legitimate business purposes, including:
- Providing and maintaining our website and real estate services (e.g., property searches, virtual tours, scheduling viewings)
- Processing transactions and communicating about inquiries or listings
- Notifying you of changes to services or policies
- Enabling interactive features (e.g., account creation, saved searches)
- Providing customer support
- Analyzing usage to improve our website and services
- Monitoring for fraud, security issues, or technical problems
- Complying with legal obligations, including Florida real estate licensing and anti-money laundering requirements
- Marketing: Sending news, special offers, or information about similar properties/services, only with your consent or opt-in (e.g., email newsletters or SMS alerts). You may opt out at any time.
- SMS Notifications: Sending promotional or transactional SMS only with your prior express written consent (e.g., via checkbox or affirmative response), in compliance with FTSA and TCPA. Consent includes clear disclosures and revocation rights.
We retain information only as long as necessary for these purposes or as required by law (e.g., real estate transaction records for 5 years under Florida law).
4. Sharing Your Information
We do not sell, rent, or trade your PII except as described. Sharing occurs only:
- 4.1 With Service Providers: Third parties assisting operations (e.g., hosting, analytics, payment processing, email/SMS delivery, real estate MLS systems). They are contractually bound to protect your data and use it only for our purposes.
- 4.2 Marketing Partners: With your explicit consent, for joint promotions.
- 4.3 Business Transfers: In mergers, acquisitions, or asset sales, with notice and continued protection.
- 4.4 Legal Requirements: To comply with laws, subpoenas, or authorities; to enforce agreements; or protect rights/safety.
- 4.5 Aggregated/De-Identified Data: Shared for analytics or trends, without identifying you.
In the event of a data breach, we will comply with FIPA notification requirements (30 days to affected individuals and the Florida Attorney General if 500+ impacted).
5. Data Security and Breach Response
We implement reasonable administrative, technical, and physical safeguards to protect your information, including encryption, firewalls, access controls, and regular audits, as required by FIPA. Third-party agents must maintain equivalent protections.
No system is impenetrable. We cannot guarantee absolute security against unauthorized access (e.g., by hackers). You provide information at your own risk. In a breach, we will investigate promptly, mitigate harm, and notify as required by law. We maintain cyber liability insurance and a breach response plan.
We are not liable for circumvention of security measures or third-party acts. Report suspected breaches to us immediately.
6. Your Data Protection Rights
You have rights under applicable laws. To exercise them, contact us at the details below. We respond within 30-45 days (depending on jurisdiction) and verify your identity.
- 6.1 Access: Request copies of your data.
- 6.2 Rectification: Correct inaccurate data.
- 6.3 Erasure: Request deletion (subject to legal retention obligations, e.g., transaction records).
- 6.4 Restrict Processing: Limit use under certain conditions.
- 6.5 Object: Opt out of marketing or certain processing.
- 6.6 Portability: Receive data in a portable format.
- 6.7 Opt-Out: From targeted advertising, data sales (if any), or profiling. Use our opt-out tool or email us.
- 6.8 Non-Discrimination: We will not deny services or charge differently for exercising rights.
- 6.9 SMS/Calls: Revoke consent anytime via “STOP” reply or contact us. We honor within 15 days (FTSA safe harbor).
- 6.10 For Florida residents: Complaints to the Florida Attorney General. No private right of action under FIPA.
7. Third-Party Links and Services
Our site may link to third-party sites (e.g., MLS listings, lenders). We are not responsible for their practices. Review their policies.
8. Children’s Privacy
We do not target children under 13. We collect no personal information from them without parental consent. Parents: Contact us to review/delete child data.
9. International Data Transfers
Data may be processed in the U.S. or other countries with adequate protections. By using our services, you consent to transfers.
10. Changes to This Privacy Policy
We may update this Policy periodically. Changes are posted here with a new effective date. Material changes notified via email or site notice. Review regularly.
11. Contact Us
Questions, requests, or complaints:
MSP Group LLC
7480 Bird Road PH 830
Miami, FL 33155
Phone: +1 786-671-0149
Email: info@mspgroup.com
For rights requests: Include “Privacy Request” in the subject. We do not charge unless excessive.
This Policy is governed by Florida law. Thank you for trusting MSP Group.